Intentional Care is about just giving care its about upgrading oneself  

And behind MVP sits the DEEPFIG–MVP Trust Engine — our system that evaluates products, habits, and routines based on how well they support Intentional Care. No hype. No guesswork. Just alignment with what actually improves life for both sides.

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Who we are

A Simple Way to Build a Better Life — Through Your Pet

Micro-Training for the Mind

Care builds instincts, timing, and sharper thinking.

Pattern Advantage

Caring for a pet trains the same pattern-recognition you need to read markets, people, and opportunities.

The Karate Kid Effect

The boring stuff — the feeding, the brushing, the “again?” — is what builds the life-long reflexes winners rely on.

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A community of pet parents growing through Intentional Care.

+91 98948 28179

Are You Ready to Care With Intention?

Make Life Work Better — Start With Your Pet.

Happy Traveller

80%+

Caregivers feel calmer

Tent Sites

92%+

Kids build stronger empathy

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78%+

Adults think clearer

Award

95%+

Pet parents feel more purpose

Deep Fig x MVP: Your pet doesn’t need more stuff — it needs the right stuff.

Here’s what
our engine approves…
and what it rejects.

MVP score A/A+
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Slow feeder bowl

Improves digestion, reduces choking, builds mindful eating habits.
Category: Nourish
MVP score A
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Cooling Gel Mat

Perfect for Indian climate, solves overheating, improves comfort.
Category: Rest
MVP score A/A+
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Silicone Lick Mat

Regulates anxiety, supports enrichment, builds calm behaviour.
Category: Play / Reflect
MVP score A+
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Adjustable No-Pull Harness

Safer walks, reduces leash strain, improves control without hurting the pet.
Category: Walk
MVP score A+
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Daily bonding tool, improves coat health, encourages intentional touch.

Category: Cleanse
MVP score D
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Random LED Flashing Ball

Overstimulating, encourages chaotic play, no behavioural benefit.
Category: Play (but fails IC)
MVP score D
star

Trendy Pet Sunglasses

Pure aesthetic, zero functional value, unnecessary spending.
Lifestyle (but fails IC)
MVP score D
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Automatic Treat Launcher

Promotes mindless play, bad for training, reduces parent involvement.
Play (but fails Intentional Care)

Our Testimonial

Rated Through the MVP Trust Engine

The DEEPFIG–MVP Trust Engine filters out the noise and highlights what actually improves life for both pet and parent.
Every rating is based on alignment with Intentional Care — not trends, branding, or hype.

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Once we switched to intentional care, our home felt calmer. Small routines made a huge difference in our day.

User Profile
Asha N
Pet Parent